Bang & Olufsen

All Bang and Olufsen products are based on original and strong conceptual ideas that spring from synthesis of technology and design, creating uniqueproducts with the advantages of superior functionality while avoiding unnecessary features and gadgets. Since the founding of the company in 1925, Bang & Olufsen has followed the principle that technology should be for the benefit of people – not the other way around. Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, and multimedia products that combine technological excellence with emotional appeal.

The visual appearance of Bang & Olufsen’s products is never incidental. Under the surface, a solid combination of advanced technology and good old fashioned craftsmanship is your guarantee for long lasting products. The genuinely user friendly design and superior performance complete the experience.

PT Sarana Elektrindo Utama who brings Bang and Olufsen to Indonesia, established in July 2001. Bang & Olufsen Service Centre is also existed to constantly exceed your service expectations.Our aim is to provide a welcoming, helpful and relaxed experience in selecting Bang and Olufsen product based on your desire and necessity.


After 15 years in Indonesia, May 2016 as marked Bang and Olufsen’s expansion by opening a second showroom in the island of Bali.Bang and Olufsen created showrooms where its featured by an atmosphere that is luxurious, and welcoming at the same time. We wish to offer as many people as possible the opportunity to explore the collection in the showrooms, as we take you to the magical experience universeof Bang and Olufsen.


PT. Sarana Elektrindo Utama
Wisma MRA 10th floor, Zona A & B
Jl. TB. Simatupang No.19, Jakarta 12430
Telp. (62-21) 2765.1771


Outlet in Jakarta
Pacific Place : Tel. +62 21 5797 3134

Outlet in Bali

Jl. Sunset Road No. 55 
Seminyak Kuta Badung , Bali
Ph. +62 361 847 5990