The New Definition Of a Fashion & Lifestyle Magazine
AMICA is the leading female magazine in Italy since 1962. On September 2008, AMICA started its publications In Indonesia under the license of RCS Periodici, Milan-Italy and becomes the first local English fashion and lifestyle magazine from MRA Printed Media Group. With the tagline A New Definition of Fashion and Lifestyle Magazine, AMICA gives the fresh point of view on topics, issues, and trends that interest women, about culture, lifestyle, history, finance, personalities, and psychology. The AMICA’s fashion image is extremely focused on designer’s collections. For this reason AMICA does not employ famous models, whose identity may draw away the reader’s attention from fashion pieces. With the high quality texts and printing in a clean and elegant layout, AMICA’s signature white layout become a unique way to dedicate the featured story, fashion, and beauty products. Presenting the magazine that easy to read with powerful visuals, very graphic, modern, and stylish.
AMICA aimed at an educated and inquisitive readership, provides more exposures to fashion and beauty brands for modern women that socially active, smart in managing their income and enjoy high quality of living. An elegant and sophisticated women who mastering fashion but not dominated by it, who use more than one source of information, who can interpret issues for themselves and who are able to appreciate irony with a touch of fun, surely gonna loves spend her spare time reading AMICA Indonesia.
PT. MEDIA ESQUIRINDO INTERNATIONAL